I like big buts: 4 questions to ask of your strategy

In today’s world of rapid change—driven by the low-carbon transition, new technologies, and shifting societal trends—business strategies face unprecedented complexity. So, how confident are you in your strategy's ability to handle the unexpected? In our latest video, we share 4 key “buts” to help you test the resilience of your strategy:

1️⃣ But If

2️⃣ If But

3️⃣ But For

4️⃣ The Big But